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What is SEO ? Search Engine Optimization Meaning

SEO stands for “Search Engine Optimization”. It is the practice of optimizing the web pages to reach higher search engine rankings in various Search Engines. SEO purely focuses on improving organic search engine rankings without any of paid search results. Search Engine Optimization helps the websites to drive the quality and quantity of organic traffic from search engines.

Let’s get into deeper and learn more about the importance of Search Engine Optimization, SEO techniques, how it works and others.

Why is SEO Important?

In this competitive world, most of the business depends on online to find their targeted customers to increase sales and leads. To improve the sales rate, generating web traffic is the biggest source and that’s the part where SEO plays its vital role.

The statistics say that nearly 71% of the web traffic is generated from popular search engines such as Google, Yahoo, Bing and others. Most importantly all those traffic are generated from the organic search results and doesn’t include paid results. Search engine serves millions of users per day looking for the solutions to their problems, answers to their questions, products, services and many others.

If you have a web site, online store or a blog site, SEO can deliver you the quality traffic to drive your business to the next level. Importantly, SEO can put you ahead of the competition as the search engine optimized website is more likely to generate a huge number of customers and sales than the un-optimized website.

How Does Search Engine Optimization Work?

The search engine bot analyses the query when a user searched for a term and displays a series of websites which are relevant to the query. There are many factors considered by the search engine bot to display the results on the top pages which include domain authority, page authority, content optimization and many others which are explained in detail below.

If a user searched for the term “best seafood recipe”, the search engine shows the top results of the websites that are adopted with best SEO practices. The search engine bot uses advanced crawlers to fetch the best information’s from the best websites to make the users find the appropriate search results.

There are lots of algorithms built by Google to make sure to showcase the best optimized and relevant websites to the users for their search terms.

The 8 Most Effective and Important SEO Ranking Factors

There are a series of SEO factors which can be taken into consideration for better SEO rankings. Here we have listed with the 8 most important SEO ranking factors which help you to rank your website on top of search engine results.

1. Domain Authority (DA)

Domain Authority is one of the most considered factors by the search engine to rank a website. DA is a metric which shows the trust of your website which is built over time by means of age and backlinks.

The age of your domain also replicates your Domain Authority. In addition to that, you can choose your domain name in relevance to the main keyword that you are targeting. For example “carcare.com” will rank better than “adamsshop.com” for cars care related queries.

So, boost your DA to achieve better search engine rankings which can also be achieved by building quality backlinks.

2. Picking the Right Keywords

Picking the right keywords is the main SEO factors which also helps your website to rank for the appropriate search terms. You can make use of different keyword analyzing tools like Google keyword planner, Ahrefs and others to find the best keywords for your business.

Try to rank for the low and medium competitive keywords at the initial stage. Once you have achieved the best rankings for those keywords, it will be easier for you to target and rank for the high competitive keywords.

Try to include LSI keywords for better results such as if you are targeting “birthday cakes” as your search term, you can also include “eggless birthday cakes”, “birthday cakes online” and other related terms. You can also optimize your website title, subheadings, web content, and descriptions with your target keywords for better results.

3. Relevancy and Context

Search engines will not rank websites with irrelevant contents.

If your site is about beauty care products, then stick with your niche and update the contents that are relevant to beauty care products. If you are looking to promote any other products or services in the same niche, your website may get penalized.

4. Site Speed

Users will definitely not head into a website which takes much time to load and also the Google cares about it. So, you should optimize your website to make it load faster to achieve better rankings.

5. Inbound and outbound links

You SEO score will get increased when the number of links that your website is pointing to the relevant niches. The same goes with inbound linking, the number of relevant links from high authority and quality websites towards your site will increase your website authority to rank better.

6. Responsive design

Google considers the website that is well optimized and responsively designed to fit the devices of all types and sizes. Google also consider mobile-friendly design as a ranking factor and each and every website need to incorporate it to get higher visibility in different devices.

You can make use of Accelerated Mobile Pages to make your website load faster with the responsive design in the devices of different sizes.

8. Website URL structure

The search engine and also the user’s needs to understand what your web page or blog post is actually talking about.

For example:

a) Example.com/products/laptop-accessories

b) Example.com/products/?125830/laptop/accessories_123456hp

This shows A makes it better to understand about the products in the URL. In addition to that the shorter the URL is a better SEO practice and also it is recommended to add your target keyword in the slug for better exposure.

Benefits of SEO for Business

If you are looking to showcase your business online, then SEO will definitely help you to reach millions around the world.

Here are the top most benefits of SEO that a business can get.

  • SEO helps to improve and maximize user experience.
  • SEO helps you to increase your ROI.
  • SEO lowers your cost to generate quality leads.
  • SEO helps to build brand creditability.
  • SEO improves and ensures the mobile-friendliness of your website.
  • SEO will stand as a long-term marketing strategy.
  • SEO will also increase your audience and followers on Social Media.
  • SEO increased your website speed.
  • Conclusion

    You may have got a clear idea about SEO and how can it create an impact on your business growth. The benefits of SEO are endless and it is one of the smartest marketing investments you can make. It generates organic traffic, sales and leads which helps you to build a successful business.

    Looking to explore more about SEO? Then read our next posts here:

  • On-Page SEO
  • Off-Page SEO
  • On Page SEO     Off Page SEO