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What is Off Page SEO?

Off-Page SEO refers to the techniques which are implemented outside of the website to create an impact in the position of your website in the search engine results page (SERPs). Most of the people associate off-page SEO only with the link building, but there are many factors beyond that.

Beyond on-page optimization, creative design and other factors to achieve search engine rankings, off-site SEO helps to increase the website popularity, authority trustworthiness and relevance.

Let’s have a deeper look at Off-Page optimization techniques.

3 Link Factors of Off Page SEO

The most important strategy in off-page SEO is link building. The search engine considers that a backlink is the indication of the trust which is given to quality content. A website with the highest number of quality backlinks from the authoritative site will rank better than the website with fewer backlinks.

As mentioned above, there are three main link factors in off-page SEO and they are:

1) Natural Links

Natural links are gained without any effort made by the website owner. These links are actually shared by others on their website or on social media considering it as a worthy link to share.

2) Manual Links

These are the type of links which are acquired by the part of link building activities. The strategies of getting links from your business customers or asking influencers to share the content to link them are the factors of manual links.

3) Link Building

Link building is one of the most popular and effective off-page strategies to increase your search engine rankings. Basically, it is done by building external links to your website to gather many votes in point of Search Engines to rank higher.

There is a number of ways to increase the link count to acquire website authority and trustworthiness to get higher rankings.

Some of the most popular link building techniques are:

  • Blog Creation Directories
  • Social Bookmarking.
  • Comment linking.
  • Article Submission Directories.
  • Forum Signatures.
  • Web 2.0 Creation.
  • There are some other link building strategies used by webmasters to build quality links to their website. Although link building is one of the easiest ways to manipulate the search engine algorithm and many web spammers tried to take advantage by building link networks to increase the link count.

    However, search engines have become very intelligent and recognized all those unauthorized link building techniques. Those strategies also lead your website to get de-indexed from search engines. So, try to acquire natural links or go on with the link building techniques in an authoritative way.

    Off-Site SEO without Link Factors

    Earning links from the external websites are generally considered as the off-page SEO strategy. There are also some of the factors which help you in achieving the search engine rankings rather than link building such as

  • Guest Blogging
  • Social Media Marketing
  • Influencer Marketing
  • Will Off-Page SEO helps to improve search engine rankings?

    Search engines like Google rolling out its algorithms regularly to make the users find the best results that they are looking for. An effective off-page SEO technique will help your website to increase its authority, trustworthiness and relevance. So, Off-page optimization technique still plays a major role in ranking the web pages.

    To achieve better results, carry on with effective on-page SEO techniques which are explained in the previous post along with the quality factors of off-page SEO.

    What are the benefits of Off-Page Optimization?

    There are a number of benefits that a website owner can enjoy from off-page Search Engine Optimization (SEO) techniques such as

  • Ranking Improvements – It helps in improving the SERP rankings which can generate the number of traffic towards the website.
  • Increase in Page Rank – Page Rank is also a factor that Google considers to rank a website. Off-page strategies help in improving the page rank by acquiring quality links from authoritative websites.
  • Improve Website Exposure: Achieving higher rankings will help a website to get more exposure. A website on the top positions is likely to get more links naturally when compared to other sites.
  • Conclusion

    Both the on-page SEO and off-page SEO gains equal importance and if you are looking to make your SEO campaign to be successful, then you have to carry on with both the techniques.

    Some of the link building strategies might be easier, but try to earn links from hard-to-get places to increase your website authority.

    Create a stunning website, deliver it with awesome contents, carry on with effective on-page and off-page SEO strategies and promote it in the best way to achieve success in SEO and in your business.