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What is On Page SEO?

On Page SEO Techniques:-

On Page SEO is the practice of optimizing elements of the individual web pages to rank higher and to get relevant organic traffic in search engines. In common, On Page SEO is commonly referred to as optimizing content and HTML source code of a web page.

A well on-page optimized website helps users to understand what the page is about which tends them to head into the website for their search query. The search engine takes into account all the aspects of the web page which is optimized that helps to rank higher in search results. So, the search engine considers high-quality contents, on-page optimized web pages to be ranked higher to serve up the visitors for their search queries.

Let’s discuss in detail about the importance and the factors of on page optimization which helps the website to rank higher in search results.

Importance of On Page SEO.

On-page SEO consists of all the elements of the SEO that can be easily optimized within the website. If you own a website, you can easily manage the contents, headings, technical issues, HTML codes and other factors. Optimizing on-page SEO is clearly in your hand and a well-optimized website will definitely get ranked in the search engine results.

On-page optimization will also be helpful in increasing your off-page strategy. Link building to a poor website always will be a tough thing and no one will be willing to link to your site with poor contents and un-optimized website. So, the probability of off-page success also lies in the success of on-page SEO

Essential On Page Optimization Ranking Factors

Here comes the most essential on-page optimization ranking factor that are needed to be optimized to make your website a user and search engine friendly.

Meta Tags

The most important aspect of your on page SEO is the implementation of meta tags in an appropriate manner. Meta tags usually serve the search engine regarding the information on your web page. You should optimize your web pages with your main keywords to rank higher and also to increase the click-through-rate.

1) Meta Title

There are multiple tags which are used to optimize a web page. In those tags, the meta title tag is considered as the most important one. Your title is what the users will see in the search engine which includes both the organic and paid ads. When a user searches for a query, Google will look at your title tag and compares it with the rest of your web content. If your web page is optimized with better title tag and content when compared to other websites, Google will definitely display your website for the users.

Google recently increased the limit of the page title to 70 characters. So, optimizing within the character limit will boost your SEO performance.

2) Meta Description

The meta description is a brief content which displayed under the title on the search engine that conveys what users will find on the page. Although meta description is not a ranking factor, it helps the search engines to determine the page’s topic and also the users will get an idea about the page before clicking it.

The optimal length of the meta description will be about 160-170 characters for both desktop and mobile devices. A well-written meta description can generate a comprehensive advantage and also helps to generate higher click-through-rate. So, optimize your meta description with your main keywords and useful information to make the users head into your website.

Web Page Content

Users visit a site to find better information’s that they are looking for. So, you should deliver excellent content to make the users stay and read the whole content of your web page. Search engines like Google read your text and results on top if it is relevant to the user’s search query.

A website will rank higher based on the content that they have incorporated on their web page. So, develop awesome contents with the right keywords, right information’s and mostly it should be easy for the users and search engines to read.

URL Optimization

Keep your URL’s as simple, relevant and compelling to make both the user and search engine to understand them. Try to utilize your primary keyword in the URL and keep it as short as possible. A shorter URL will be easy to share and also creates a better user experience.

For example:

  • a) Example.com/games/cricket/odi-batting-records
  • b) Example.com/topic/cricket/ 1tff234
  • The URL A clearly shows that the page will head a user to see the details about the batting records in one-day international cricket. But, the URL B will definitely not deliver a clear idea to the user about the content of the page. Obviously, the user will head into URL A and it gets ranked higher when compared to URL B. So, optimizing URL is also considered as an important factor in SEO.

    Heading Tags Optimization

    Each and every web page should include multiple heading tags which are ranging from h1 to h6. The important and the main heading goes with h1 and you should use more than one h1 tag on any page. You can make use of multiple h2 and h3 tags as subheadings which helps the search engine to know for which heading tag the importance should be given.

    Use the heading tags to represent different sections in your page. Well-optimized header tags will definitely create an impact in SEO to get your web page rank higher.

    Image Alt Tags Optimization

    When you are using images on your website, you should make the search engines like Google to understand what the image is about. The search engines cannot read the images but they can read the text. So, you should optimize your images by providing the best alt tags for each and every image you use. Optimizing the alt tags gives Google another indication of what your page is about.

    Google will read the alt text and understands the need of your image and delivers it in the search results if it finds appropriate to the search query.

    Few Other On-page Factors You Should Keep in Mind

    All the above mentioned factors are some of the essential on page SEO factors which helps you to rank higher in search results. But there are some of the other factors which are also needed to be considered to optimize your web page in a perfect manner.

    The other On Page optimization factors include:

  • Internal and external linking.
  • Page load speed.
  • Mobile friendliness.
  • Mobile responsiveness.
  • Use of Schema.org structured data or any other markup.
  • Practical Tips for Perfect On Page Optimization

    As there are many ways to improve your website performance with on-page optimization techniques. Here are some of the practical tips to carry on with a perfect On Page SEO in terms of contents and keywords.

    • Analyze and make a deep keyword research from your base. Find the appropriate keywords which have higher search volume and don’t forget about the competition. If the competition for your planned keyword is higher, try to include the LSI keywords and low competitive keywords to rank for those search terms. Then you can go with high competitive keywords.

    • Create excellent content with the incorporation of keywords that you have found appropriate. Try to craft your content by answering as many questions as you can. This will make the users stay on your website and read the whole content.

    • Use natural language and variations in your content.

    • There will be different sections in your web pages. Try to place the important contents in the most important sections to make the users find it as appropriate.

    • Structure your content in the best way you can. Try to make use of headers, paragraph, lists, bullets to make users and search engines to understand the main topics and contents.

    Hope you have got a clear idea about on-page optimization techniques and its importance to rank your website. Keep optimizing your website and reach higher rankings to increase your ROI.