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White Hat SEO

      In search engine optimization or SEO, white hat SEO refers to the utilization of strategies, tactics and techniques that completely follows policies and rules of search engines. This is a practice for those who want to improve their search performance following the basic conditions and terms of a search engine.

Obviously it is the opposite of Black Hat SEO. It involves any technique that makes search performance more effective while still being in line with the search engine terms policies ad terms of service.

Importance of SEO Methods and Techniques

Doing White Hat SEO saves you from getting your website banned from Google. The tactics used in search engine optimization should stay within the boundaries defined by Google.

White Hat SEO is frequently used by people who intend to make their investment long term on their website.

Google, being the number one search engine, is visited by millions of people from around the world every day and each visit may have potential for your website to be discovered by a new user. Google holds the power to direct internet traffic towards your site and keep it from being banned. This can lead to drastic drop in traffic, visits and is bad for your overall business. If your website is banned by the number one search engine then there is no guarantee that they will list you again.

Why Use White Hat SEO Methods?

The answer is definitely. Why would you risk being banned from Google if White hat SEO is there to support optimization of your search engine. Why risk when you can choose to be on the safe side of the road. This can be one tool to build a successful website and business.

Some examples of White Hat SEO techniques include using keywords and keyword analysis, back linking, link building to improve links, and writing effective content.

Spiders or Crawlers

These are computer programs used to search the web and analyze each individual pages. They read web pages and group or organize them according to the most popular or common terms that show in the important sections of the page. Keywords play a basic role for spiders to identify what your page is about.

Since keywords are key factors in search engines, general keyword replacement is also utilized to rank pages.

Keywords can either be written in the title, headers, or even throughout the web page. If keywords are overused, there is a great tendency that Google will flag your page as spam.

Link Analysis

Search engine looks at how many web pages are linked to the page in question. Search engines like Google gives priority to the page where there are more numbers of links linked. The pages linked to your website ranked high in Google’s list and therefore boost the page more than other pages in the ranking.

One technique to make your page an interesting place is to offer link exchanges. Too many irrelevant links will also not be good since it would appear that you are trying to cheat the system.

The amount of links in your website have some relevance on the level of rank the search engine has placed on your website. When sourcing for links to your website, it is not just that you have a lot of links, but overall, the quality, quantity, deepness and content of the website should be considered, not just the superficial facade of the home page.

Meta Tags

This provides information computer programs about web pages. Creating meta tags that lists keywords for your site will be helpful. Meta tags are not used all the time because sometimes search engines skip them since people have exploited this feature in the past.

Quality Content

The best method to optimize your site is to build unique well written content. A search engine’s goal is to select what it believes to be the most appropriate site for a given search of a specific user.

If a certain search will upload different results for a given search, it is important that you possess a good content to identify clearly which is the priority page to be suggested.

Presentation of Headings

The use of headings can help separate the content from the whole article and can therefore provide leaner code that makes search engines immediately find what they are looking for.